Drawn to systems around us — how parts interact to make things work — human behavior, and the unfamiliar.
Looking for what repeats beneath them.
Making things to explore what I discover.
Now
What currently has my attention.
Building
Leading Muverna toward its first 1,000 users.
Success = # of experiments X luck.
Exploration
Learning drums and working on body mobility.
Observing what my mind and body can do with short daily practice.
Personal experiment
Practicing non-thinking (mushin) to be present, in harmony and with headspace.
Experimenting with different ways to live better.
Things I Make
Muverna
My biggest experiment so far.
I built Muverna after realizing that the way I was trying to grow wasn’t working anymore. I tested a different approach — replacing self-judgment and control with curiosity, and failure with information. Then I built a tool around that way of seeing.
Explore Muverna →
Photography
My way to observe how people actually live.
I travel to encounter what I don’t already know, looking at how people live, behave, and make meaning through their everyday lives, rituals, and beliefs. Photography is the artifact of that exploration — a way of paying attention to what is different, and what turns out to be universal.
See the photographs →
Technology
My way of understanding, building, and improving systems.
I look for bottlenecks, unnecessary complexity, and better ways for things to work — from how technology gets built and delivered to how products feel and organizations make decisions. I build, experiment, learn new technologies, and use data to find simpler approaches instead of repeatedly solving the same problem.
Explore Technology →Notes
Observations, questions, experiments, and discoveries.
About
I've always been interested in what happens beneath the obvious — in people, systems, places, and in my own way of doing things. This site is where I collect some of what I find along the way.
About Juan José →